What is a sugaringLA Franchise?


sugaringLA® is ready to revolutionize the over $500 billion beauty industry. With a healthier, cleaner, and far more effective hair removal treatment, sugaringLA is set to become the most popular method of hair removal in the beauty industry.

Other hair removal methods don’t compare. Shaving only lasts a few days. Laser hair removal can take many uncomfortable sessions before reaching desired results. And waxing is painful, uses mystery chemicals, and is only a temporary solution. sugaringLA, however, changes everything. Using the ancient technique of sugaring with modern advances, sugaringLA offers simple, organic ingredients – water, sugar, and lemon – to achieve elevated results for hair removal.

Founded in 2011 in Santa Monica, California, sugaringLA is ready to replace the old, ineffective ways of doing things in the hair removal industry. Already becoming a client favorite in select markets in California, sugaringLA is quickly gaining a loyal following, and it’s not hard to see why.

“sugaringLA goes beyond the surface of hair removal,” says Danielle Correia, founder of sugaringLA. “It’s an elevated technique of hair removal, superior to other methods people traditionally use and know about. But once people discover sugaring – how easy, effective, and environmentally friendly it is – they are instant converts, which is why we’re so excited to bring sugaringLA to the world.”


Anyone who has gotten a wax or laser hair removal knows it is not a pleasant experience, to say the least. Waxing, of course, is synonymous with the pain associated with ripping your hair and skin off. Hot wax, too, can burn your skin and cause inflamed hair follicles, redness, ingrown hairs, and skin irritation. Laser hair removal can also cause discomfort, swelling, and even skin pigment changes.

sugaringLA was founded to provide a solution for hair removal needs. Sugaring treatments are never hot, so it doesn’t burn skin. Treatments also pull hair in natural directions, thus skin isn’t lifted off and hair follicles do not tear, which is what waxing does. And, there’s no radiation or chemicals – sugaring involves natural organic ingredients: lemon, water, and sugar. That’s what makes sugaring safe and effective for all ages, skin types, and hair textures.

“Sugaring is a better alternative to our competitors,” says Anna Garland, sugaringLA Training Coordinator. “It’s a great, organic treatment that does not generate a lot of waste. If you talk to any of our clients, they will tell you the regrowth after sugaring is so much more manageable. People get hooked. You just have to get them through that first service, and then after that they come back again and again. And once they see how effective our treatments are, they bring in all their friends and family. It’s a business that builds upon itself.”


sugaringLA has a business model that’s designed to scale. All over the U.S., people are unhappy with the old ways of hair removal. sugaringLA, however, offers a solution with treatments that are cleaner, less painful, and better for your body. With the current locations, we are seeing customers convert to sugaring every day! That’s why the sugaringLA team expanded into the franchise system with a business model that can be replicated in more territories throughout the country.

“Sugaring is poised to take over waxing,” Correia says. “I truly believe waxing will be something of the past once people discover sugaring. They’ll never want to wax again. Sugaring will be the standard of hair removal and be commonplace everywhere. Already, we have clients come in and say, ‘Please open in New York, in Dallas, all over, really.”


sugaringLA has developed one of the most comprehensive training and support programs that begins and continues after the streamlined onboarding process. From day one, franchisees receive intimate, one-on-one training and support on everything from the technical side of delivering hair removal services to the operations to the business. Whether it’s picking the right location for a studio, planning your grand opening, developing a marketing strategy, managing a team, or perfecting our services, sugaringLA is with you every step of the way. Now that sugaringLA is part of the Franworth Beauty Division, there’s even more backing, support, and resources to help franchise owners grow their business.

“You don’t just have the sugaringLA team behind you, you also have the wealth of knowledge from the Franworth team,” says Megan Conway, Chief Marketing Officer. “Franworth has a combined tenure of more than 400 years of experience in franchising and helping franchisees become successful. We’ve perfected onboarding programs that help you launch strong. We help set up your business, find the perfect site location, help with construction and build out, and guide you through the marketing process. We also continue to support you throughout the life of the franchise. You’ll have a team of franchise support experts and consultants at your fingertips, helping answer any questions you have along the way.”


Who wouldn’t want to be their own boss? If the past few years taught us anything, it’s that people desire a better work-life balance and strive for meaningful careers. There’s simply no better path toward financial and professional independence than owning your own business.

Franchising with sugaringLA allows franchise owners all the freedoms of running their own business, without all the risks associated with starting a company from scratch. Our franchise owners have all the support systems and processes already in place designed for growth. All you need is a strong work ethic, an entrepreneurial spirit, and a passion for bringing a service communities have long desired.


Are you ready to be part of a new franchise that’s going to upend the hair removal industry? Now is the time to invest in a sugaringLA franchise. To start a conversation about ownership opportunities, please fill out an inquiry form here.