The sugaringLA Brand Story
From a Sugaring Small Business to an Emerging Natural Hair Removal Franchise
Danielle Correia, founder of sugaringLA®, has always had a passion for organic, natural beauty care and providing quality hair removal services. For years, it seemed the two were at odds. The traditional methods people use for hair removal – waxing, shaving, laser treatments – often use non-organic chemicals, are painful, and cause damage to hair and skin.
Undaunted, Correia set out to create the perfect solution for hair removal: the first sugaringLA location in 2011 in Santa Monica, California. Her mission was to bring clean, painless, and effective hair removal care to clients who wanted something better than the standard options. SugaringLA uses the ancient technique of sugaring to provide comfortable, quality, unpretentious care.
“Organic beauty is really the wave of the future,” Correia says. “People don’t want to put chemicals on their skin. They don’t want to be burned or have their skin ripped off. They don’t want radiation. Sugaring, as much as it’s an ancient art, is modernized now. And, with our Smart Sugaring™ technique, it really offers superior, elevated results over other hair removal methods without having any recovery time. When you get sugared, you are out the door and your skin is nice and smooth, unlike other treatments that leave you red, hot, and irritated.”
Bringing Comfort and Confidence to Hair Removal
Confidence is key in developing every sugaringLA studio. From the moment you open the door, customers are invited into a warm, comfortable, and relaxing environment, all catered to providing the best personalized care in the industry. From the front desk receptionists to the sugarists (licensed waxing estheticians), the whole team has developed one of the best sugaring brands by creating an empowering, comfortable hair removal experience.
“We’re here to make everyone feel comfortable,” Correia says. “We want our space to be inviting and have a calm feeling. Our clients feel empowered after leaving a sugaring treatment. Sometimes, it’s hair that bothered them and made them feel insecure. Other times, the hair doesn’t look so great and can affect their confidence. But they leave our studio feeling confident. It all starts here.”
SugaringLA isn’t just about hair removal. SugaringLA is about the whole experience. We take the time to get to know our clients – learning about their needs and conditions – to provide personalized care. Our sugarists educate clients about our products and services. One by one, sugaringLA is winning over customers who want a better alternative to the traditional methods of hair removal.
From LA Locations to a Countrywide Hair Removal & Skincare Franchise
With nearly zero competition in the niche natural hair removal business, sugaringLA is in a prime position for expansion. Simply put: customers want a better, organic alternative to hair removal. SugaringLA is one of the only brands in the industry that specializes in a treatment that works – sugaring.
On top of that, sugaringLA has perfected a business model that has already seen tremendous popularity and can be easily replicated in communities all over the U.S. We’re an expanding franchise with plenty of room for new owners to get in on the ground floor.
“SugaringLA is about to take the world by storm simply due to the fact it’s all organic and safe for your skin,” says Jamie Gilbert, Vice President of Operations. “It trumps the old, outdated method of waxing. Our products are sustainable and biodegradable. We are the alternative to waxing, meaning we are safe and gentle on the skin. We don’t cause harsh breakages on the skin, and our results are long-lasting. Every time you come back in for an appointment, your hair begins to grow back less and less. It leads to permanence in that respect.”
Reaching Customers with Beauty Franchise Opportunities Across the U.S.
Recently, sugaringLA partnered with Franworth Beloved Brands to be better positioned to bring its services to communities across the country. Now, aspiring entrepreneurs can invest in a business model that works and can be replicated in new markets.
Franworth brings over 450 years of combined experience to the table, supporting franchisees with onboarding, training, education, mentorship, and ongoing support. Using their expertise in growing brands, Franworth’s award-winning team makes sugaringLA a reliable investment with the foundational knowledge to help franchisees succeed.
Join One of the Leading Sugaring Companies as a Beauty Industry Inspiration
As an emerging brand, sugaringLA has open territories in major cities across the U.S. You can join the sugaring movement now to watch it (and your business) grow in the coming years. Take advantage of a huge up-and-coming beauty business trend with a sugaringLA franchise.
To learn more about sugaringLA franchise opportunities, fill out an inquiry from to start a conversation with us!