Meet The Team


Danielle Correia believes in intentional, holistic care for optimal wellness of body, mind and spirit. With nearly 20 years of dedicated experience in sugaring – the most organic method of hair removal – Danielle’s native Californian light shines brightest as founder and President of sugaringLA®.

sugaringLA was born in 2006 in a one-room studio in Charleston, South Carolina, where Danielle single-handedly crafted her vision: to cultivate a body-positive, soul-nurturing experience through the ancient Egyptian art of sugaring as a natural, less painful alternative to waxing, laser hair removal, and other harmful depilatories. She spent two years building a healthy clientele, learning the ropes of the art of the craft, along with the profound empowerment of owning and operating her own business before moving the studio and her life back to the west coast. Today, with nearly 20 years of experience at the helm, Danielle is the principal educator of sugaringLA, passing along her knowledge and wisdom. She proudly maintains a staff of over 50 individuals between 5 successful studios in California: Santa Monica, Manhattan Beach, Carlsbad, West Hollywood, and Beverly Hills.

A natural-born leader, Danielle operates on principles that have guided her in all realms of life: authenticity, hard work, and kindness. Born in San Diego, Danielle was raised with a love for animals, nature, and sustainable living. Danielle owns, operates, and enjoys the fruits of her self-sustaining farm and gem mining in Southern California, combining her lived experience with her eco-conscious business priorities. She is revolutionizing the wellness industry with tremendous passion and unwavering confidence, constantly evolving while maintaining her core values, signature ethic, and inspiring vision.

Danielle brings a wide range of skills and vast knowledge to the Franworth team, where she looks forward to growing in large-scaling experience within the beauty and wellness industry.


Jamie joined the sugaringLA team in 2015 to manage the three studios that were open and operating at the time. She was quickly promoted to Director of Operations, where she successfully opened and grew two additional sugaring studios in southern California. With a 10+ year background in media studies, media buying and advertising from several different agencies in Los Angeles, she spearheaded sugaringLA’s 2019 rebrand which gave the brand the warm and inviting feel our clients experience and love today.

During the same time, Gilbert supported the internal team by creating all sugaringLA operational flows, including employee onboarding, training programs, manager support, as well as overall success with client experience. Once the building blocks for internal growth were in place, Gilbert pivoted her focus on strengthening and growing the brand presence, where she oversaw all marketing initiatives including sugaringLA’s lead gen, digital ads, social media presence, and content creation. Her passion for the brand feel is where she really shines!

During November 2022, Gilbert joined Franworth as the VP of Operations for sugaringLA, where she will support studio owners with anything from training to marketing to help their new studios flourish. She now resides in the Pacific Northwest, where she continues to feel inspired by sustainable, organic beauty and the earthly care that future sugaringLA franchisees will bring to their communities.


John Rotche is the Founder and CEO of Franworth. After graduating from the University of Michigan in 1990, John Rotche began his career in franchising at the Ann Arbor-based pizza giant, Domino’s®. Rotche started at the store level, where he began delivering pizzas, and quickly advanced into a management role. Rotche directed the operations for hundreds of Domino’s Pizza stores in a multi-state region, and was then promoted to a corporate area field trainer position. Rotche went on to be recognized as Domino’s Pizza’s Worldwide Trainer of the Year. After Domino’s Pizza sold to Bain Capital, Rotche accepted a senior level position with Krispy Kreme Doughnuts® and helped lead the brand’s expansion throughout the Midwest.

While at Krispy Kreme, Rotche purchased a small, one-van air duct cleaning business as a passive investment from a family member. Soon after purchasing, Rotche saw the impact this small business could have on improving the indoor air quality for children suffering from asthma, as demonstrated by his own two-year-old son. Rotche decided to resign from corporate America with the plan to take this small company (DUCTZ) national. Within three years, Rotche grew DUCTZ to be the nation’s largest air duct cleaning business with 150 offices, before selling the business to Belfor Property Restoration. Two years after selling DUCTZ, Rotche’s entrepreneurial spirit struck again, and he recognized another opportunity within the fragmented space of restaurant kitchen exhaust cleaning, so he created his next company, HOODZ. HOODZ quickly became the nation’s largest within its category, growing to over 100 locations in less than two years, prior to Rotche selling it.

In April 2012, Rotche accepted the position as both President and Partner of TITLE Boxing Club International. TITLE Boxing Club has been recognized as one of the fastest growing group fitness companies in America, with clubs under development nationwide and in Mexico. John still serves on the Board of Directors for TITLE Boxing Club International, after selling the company to Box Union in 2020. In 2015, Rotche created and launched Franworth, a franchise-focused growth equity firm, which currently supports a roster of 12 build and portfolio emerging and mature franchise brands. He assembled a team of franchise industry experts with more than 450 years of functional and industry experience to help brands accelerate value for franchisors and independently owned and operated franchise owners.

Rotche was recognized in 2007 by Crain’s Detroit Business as one of the Top 40 Executives under the age of 40. In 2011, Rotche was honored with the Entrepreneur of the Year award from the International Franchise Association (IFA), joining the ranks of Fred DeLuca (Subway®), J. Willard Marriott (Marriott® hotels), Tom Monaghan (Domino’s Pizza®), and Frank Carney (Pizza Hut®) to name a few. Additionally, in 2011 Rotche was honored with the Entrepreneurship award from his Alma Mater, the University of Michigan. Rotche was also the recipient of the 2015 Outstanding Business Leader Award from Northwood University, and recognized with the 2015 The Career Achievement Award from the University of Michigan.

As a franchise executive, Rotche has been featured on Fox News and Bloomberg, and as a Board of Directors member of the International Franchise Association, he is frequently invited to speak within the franchise industry. Rotche is credited for creating and running FranShip, the mentoring program for the IFA that provides franchisees and franchisors the opportunity to share best practices, plus strategic positioning and advice from some of the franchise industry’s premier leaders.