SugaringLA Franchise Support
At sugaringLA, we empower our owners by providing them with robust support and training to help you run a successful franchise. That means you don’t need prior experience in waxing salons to build a thriving business. Learn all the ways our team of seasoned professionals will support you as you take on business ownership.
Building a Natural Hair Removal Business with Expert Help
The expert franchisors at sugaringLA and our partners at Franworth bring decades of knowledge and experience that will help you thrive. As a franchise owner, you won’t have to strike out on your own and guess at the best path forward. We’ve already blazed a successful trail; follow in our footsteps!
An Established Sugaring Studio Business Plan
SugaringLA’s founder, Danielle Correia, opened the brand’s first studio in 2011. Since then, that initial Santa Monica location, plus our other California locations, have been a testing ground for the strategies you’ll use to succeed. The sugaringLA business plan is based on years of experience providing sugaring services. Not only do we have business experts building the plan, but we’ve also tailored it based on sugaringLA’s specific needs as a brand.
Our business model is built to scale as you grow, offering nearly endless opportunities to expand as more and more clients flock to your studio. You won’t ever need to feel stagnated; we can offer guidance on taking advantage of the market in your location.
Award-winning Support from an Expert Franchise Business
SugaringLA is a Franworth Beloved Brand, which means we (and you!) benefit from over 450 years of combined franchising expertise. The team has been recognized with high honors for their work in growing existing brands into powerfully successful franchises. With Franworth, franchisees benefit from:
- • Franworks, a shared resources platform that leverages Franworth’s buying power to reduce the cost of franchise services, including hiring and recruiting, payroll, property and casualty insurance, legal, health and life insurance, accounting, and bookkeeping.
- • A robust marketing strategy that’s been field-tested by multiple brands but tailored to fit sugaringLA’s business model and services.
- • Streamlined onboarding and training processes.
- • Simplified back-office management using the same tools that large national franchise systems enjoy.
- • Scalable service levels that combine the power of many users to offer you the support you need to succeed.
Sugaring vs. Waxing: Marketing Ideas to Galvanize Business
Our national marketing team uses the national brand fund and royalty fees to build nationwide marketing campaigns. We enhance every sugaringLA location by increasing brand recognition and making our name a household staple. While customers may search for sugar waxing or waxing services, sugaringLA sets itself apart by offering a gentler alternative to traditional waxing.
The brand fund pays for more than just ad campaigns. We pay for website support, page optimizations, collateral development, and brand development. The more weight the sugaringLA name carries, the more you benefit from being a part of our franchise family.
Additionally, we provide a local market playbook that offers insight into marketing for your specific location.
In-Depth Hair Removal Wax Market Research
We recommend franchise territories in locations that are primed for a sugaring studio. Our market research helps us build territories that promote success for our franchisees, develop our business plan to meet new industry evolution, and provide local marketing playbooks. We keep ourselves informed on the latest developments in the hair removal industry, so we – and you – are never left behind.
We also partner with Rep’M Group, a franchise company that helps franchisees find the right territories and set up their stores. Their support allows us to offer you robust territory selection and real estate build-out support, so your territory always feels like the right fit for you.
Top Tier Administrative Help and Support
During our onboarding process, new owners are taught how to use the systems and software that support day-to-day business. But we don’t stop there! The sugaringLA team answers your questions, helps you troubleshoot issues, and provides more context on how our systems work even after your business is fully open. You’re never left in the dark; we’re here to help whenever problems arise.
Our operational support includes:
- • A comprehensive onboarding process. As you enter the franchising process, you’ll have the opportunity to join the Operations Manager for regular calls that guide you through the opening process. You’ll have support in completing all opening tasks by their deadline and we will help you make sure you have everything you need on location for a successful launch. We also introduce you to our trusted vendors and support resources, so you can continue to succeed as and after you open.
- • Detailed onboarding support. With comprehensive in-person business training, virtual training via our online portal The Lab, and hands-on training at your location, the sugaringLA team equips new franchise owners with the skills and knowledge necessary to run your franchise effectively.
- • Robust opening support. We don’t just leave the opening to you alone; we smooth the way for a successful opening. Our Operations Manager will check in regularly to provide guidance and keep things on track. We offer a detailed roadmap as well as the project management tools you need to manage your initial investment. You’ll have access to our trusted vendors to stock your store and resources to fulfill your day-to-day business needs. And with comprehensive training programs for you AND your team, you’ll all be prepared when you open the doors to your salon.
- • Ongoing support throughout the life of your business. Once opening is over, we help you manage the reality of owning a franchise, with support resources that assist as you grow your business. A Franchise Business Manager will call regularly to monitor progress and help you address any issues. We provide access to KPI dashboards to track performance metrics and regularly available online training through the lab. You can also participate in All Hands meetings and FranShare events for ongoing learning and networking opportunities with other like-minded franchisees.
How to Grow Your Sugaring Business
One of the best things about the sugaringLA model is that it’s built to scale. As you attract a wider customer base seeking hair removal options other than waxing and sugar waxing, we’ll help you recruit and onboard more estheticians to meet growing demand. When you grow even larger, we offer support as you move to a bigger studio or expand to a sister location.
Not only is the model built to expand, the quality of our services brings customers back and encourages them to stay, allowing for an ever-increasing list of happy clients.
Staff Support – Body Sugaring Training
Developing a full roster of happy customers starts with friendly, professional, and competent staff. That’s why we don’t just provide you with the training you need to get started. Our comprehensive sugaring certification program teaches each esthetician how to become a sugarist who is proficient in sugaring techniques. We onboard your initial staff before opening, teaching all the estheticians in three days of virtual courses and a two-day, hands-on workshop. Then, we provide a solid plan for onboarding new staff members as needed in the future.
Join Our Network of Supported sugaringLA Franchisees
Franchising is the way to go if you want the support of a larger company with the independence of small business ownership. Ready to find out more? Fill out our inquiry form below to get more information about starting your own sugaringLA business. If we find we’re a good fit for each other, we’ll be happy to welcome you to the team!