About Us

Why sugaringLA?

Clean, organic, sugaring studios serving body, mind and spirit through simple warmth, lasting hair removal service and earthly care.

Industry Leading

Our sugarists learn the sugaringLA way, via extensive and ongoing training with our Founder and CEO, Danielle. SugaringLA’s industry-leading technique is different from other studios, and absolutely unique to waxing or lasering. We are confident that you won’t find results like ours anywhere else.

hip graphic

Inspire Every Body

To be warm, inviting, and inspirational is the positive intention we set each day in our studios. In support of this, we politely ask all of our guests to keep their mobile devices silenced when entering our spaces as a courtesy to other clients. Please take any important calls outside, so we can keep our good vibes intact, thank you.

cheek graphic

Harm Free

If you have sensitive skin, then sugaringLA is your ideal destination. We’re proud that our transparent range of simple products are plant-based and free of harmful chemicals. We choose products that list ingredients individually, so we all know exactly what’s in them. We always utilize nutrient-rich products, full of benefits like antioxidants, anti-inflammatory and antiseptic qualities.

thigh graphic

Safety First

We are intentionally trained professionals in the prevention of viral and bacterial transmission. All instruments used during services are disinfected with Barbicide and cleansed with water for each client. After every service, our beds are thoroughly disinfected using verified medical-grade CaviCide wipes. We maintain pristine sugaring studios, so you will leave us every time feeling clean and refreshed.

Knee graphic

About the Founder

Danielle Correia believes in intentional holistic care for optimal wellness of body, mind, and spirit. With nearly 20 years of dedicated experience in sugaring – the most organic method of hair removal – Danielle’s native Californian light shines brightest as founder and CEO of sugaringLA.

SugaringLA was born in 2006 in a one-room studio in Charleston, South Carolina, where Danielle single-handedly crafted her vision: to cultivate a body-positive, soul-nurturing experience through the ancient Egyptian art of sugaring as a natural, less painful alternative to waxing, laser hair removal and other harmful depilatories. She spent two years building a healthy clientele, learning the ropes of the art of the craft, along with the profound empowerment of owning and operating her own business before moving the studio and her life back to the West Coast.

Danielle portrait

Today, with nearly 20 years of experience at the helm, Danielle is the principal educator of sugaringLA, passing along her knowledge and wisdom. She proudly maintains a staff of over 30 individuals between 5 successful studios in California: Santa Monica, Manhattan Beach, Carlsbad, West Hollywood, and Beverly Hills.

A natural-born leader, Danielle operates on a set of principles that have guided her in all realms of life: authenticity, hard work, and kindness. Born in San Diego, Danielle was raised with a love for animals, nature, and sustainable living. She has spent a lifetime studying human biology and ecology. Danielle owns, operates, and enjoys the fruits of her self-sustaining farm and gem mining in Southern California, combining her lived experience with her eco-conscious business priorities. With tremendous passion and unwavering confidence, she is revolutionizing the wellness industry, constantly evolving while maintaining her core values, signature ethic, and inspiring vision.

Danielle brings a wide range of skills and vast knowledge to the Franworth team, where she looks forward to growing in large-scaling experience for her business within the beauty and wellness industry.