Our Story

Danielle, Founder of SugaringLA
Danielle, CEO + Founder

Danielle founded sugaringLA because she fell in love with the craft and saw it’s true potential as more than just a business about hair removal. Her objectives in life have always been simple. Work hard. Be authentic. Be kind. Make the best possible uses of the best practices and products available (or create them.) Then drive whatever you do, with honest passion.

For Danielle, the words be intentional are cornerstones for her success. In her early sugaring days, she pushed the limits of the craft while traveling and studying the systems of human biology and ecology. She’s always embraced positivity and gaining access to the widest variety of tools and methods available. Through it all, she’s become a subject matter expert on not only sugaring, but on holistic living and health and wellness overall.

With more than 14 years committed to her craft, Danielle has built an amazing organization. She’s humbled that she can provide her 30+ employees with health care, paid vacations, and honestly, she’s just getting started. Welcome to the sugaringLA experience!