We’d like to introduce you to the Swoop™ – our new Brand mark.

I’ve always loved the definition of craft: ‘an occupation or trade requiring skill with the hands or as an artist.’

Most sugaring studios tag sugaring as a practice where ‘art meets science.’ While I don’t disagree with this, I personally want to be about “the craft of sugaring.” When I look at the Swoop, it represents everything I feel about sugaringLA.

— Danielle (Founder and CEO, sugaringLA)